Three builds. Three prices. No asterisks.
The price below is the price on the invoice — and none of it is due up front. We build the site, you open it on your own phone, and you pay when you approve it. No retainers, no hourly meters.
No deposit. Lighthouse 95+ on every page and under 2 seconds on a real phone — we fix it or you don't pay.
Plans and prices
Starter
$1,490 one-time
A one-page site that turns clicks into calls. For ads, or a lean first web presence.
- One page, live in 3 days
- Copy matched to your business and offer
- Click-to-call + lead form above the fold
- Call and form tracking wired in
- Lighthouse 95+, loads under 2 seconds
Most builds start here
Growth
$2,490 one-time
Your whole company online: 5–8 pages built to book jobs.
- 5–8 pages, live in 7 days
- A page per core service, written from scratch
- Lead form + click-to-call on every page
- Reviews block with your real Google reviews
- On-page SEO foundation: titles, schema, sitemap
Pro
$3,490 one-time
For companies running crews in more than one city — a page per city, each one earning its own calls.
- Everything in Growth
- A page per city, written about that city — not one page with the name swapped
- Google Business Profile set up right for your footprint — per real location, or service-area
- Call and form tracking split by city
- Live in 7–10 days
Optional care plan: $99/mo for Starter, $149/mo for Growth and Pro — hosting, backups, security updates, and small edits. Skip it and host anywhere you like; the site is yours either way.
Working more than one city? That's the whole point of Pro
One city is a website. Four cities is four local markets, four sets of search results, four Google listings — and one site that has to win in all of them. That's a different build, and it's the one Pro is for.
- A page for every city you work — real copy about that city, its jobs and its permits, not one page with the town name swapped out
- Your Google Business Profile set up the way Google actually allows it — one per real staffed location if you have them, or a single profile with a proper service area if you run crews out of one yard. No fake offices; those get listings suspended
- Service pages every city page feeds, so one plumber page does the selling for all six towns
- Call and form tracking split by city, so you can see which market pays for itself and which one you should stop driving to
This is where a flat price bites hardest. Agency web design runs $5,000–$30,000+, and a multi-city build sits at the big end of that range, not the small one — it's more pages, more copy and more setup than anything else on the menu. Ours is $3,490 flat, with no deposit, live in 7–10 days. Put our number next to one agency quote for the same job and the arithmetic is the whole argument.
Work one city? Growth is the right build, and we'll tell you so rather than sell you pages you don't need.
Every build is guaranteed
Not goals. Terms of the deal, in writing on your quote.
No deposit
You pay nothing to start. The finished site runs on our subdomain until you've clicked through it and approved it — then it's yours and the invoice goes out.
Lighthouse 95+, or you don't pay
Every page scores 95 or higher on Google's own test and loads in under 2 seconds on a real phone. Miss either number and we fix it — or the invoice doesn't happen.
You own everything
Domain, code, content, analytics — transferred and licensed to you the day you approve the build. Leave anytime, take it all.
Pricing questions, answered straight
How does payment work?
There's no deposit. We build the site, you review the real thing, and the single flat invoice is due when you approve it. The number never moves after the quote.
Really no money up front? What's the catch?
Because of how the work gets done. Every build runs on our own engine and trade-specific templates, so a site takes days, not months, and there's no payroll waiting on your money. An agency with eight people on salary has to take a deposit — they're paying wages the whole time they design. We're not, so we carry the build ourselves and let you judge the finished thing before a dollar moves.
Where does the site live until I pay?
Until you pay, the site runs on our subdomain: a real working site you can open on your phone, click through and show your crew — not a screenshot. Approve it and pay, and it moves to your domain, with the code and the analytics, in your name.
What stops this from running forever?
We agree the scope before we start — the pages, what goes on them, what happens at launch — and the build includes two rounds of changes. After the second round the site is delivered. More pages or a new direction later is a new quote, priced the same flat way.
Growth or Pro — which one do I actually need?
Count your cities. One town, one crew: Growth, and we'll say so rather than sell you pages you won't use. Crews working several towns and you want to be found in each one: Pro, which is a page per city and a Google listing per location. Agency web design runs $5,000–$30,000+, and multi-city work sits at the top of that range, so Pro is the tier where a flat price saves you the most.
Why is this cheaper than an agency — or even a typical one-time build?
Cheaper than us exists, and we'll say what it is: $250 on Fiverr, or a builder subscription and your own evenings. What you get there is a template with your logo, copy you wrote yourself, and nobody to call when it breaks. Against everyone who builds the thing properly — an agency at $5,000+, a studio quoting $2,000–$8,000 — our Starter at $1,490 is the low end, and that's the model, not a cut corner: no monthly subscription funding the price, every build on our own engine and trade-specific templates instead of a blank page, and we run our own lead-gen sites, so we already know what makes a homeowner call. You're paying for a focused build, not an agency's overhead.
Any long-term contract?
No. Builds are one-time projects. The care plan is month-to-month and you can cancel it with an email.
What's not included?
Your ad budget (that goes to Google, not us), photography, and logo design. If you need those, we'll point you to people who do them well.
What if I'm not happy with the site?
You get two rounds of changes, and we don't launch until you sign off. If we can't get it right, you walk away — you haven't paid anything.
No reviews yet — so the first clients get a better price
We're a new studio, and we won't pad these pages with borrowed logos or invented quotes. Instead, the first clients in each trade get a founding rate below list — and a site we'll be showing off for years. Same terms as everyone else; same guarantees.
- A founding-client rate, locked in before we raise prices
- Every term still in writing — no deposit, Lighthouse 95+ and under 2s or you don't pay, you own it all
- A direct line to the people building it — no account managers
- First pick of your trade, before a competitor claims the slot
Not sure which build you need?
Start with the free audit. It ends with a straight recommendation — sometimes that's 'keep your current site and fix three things.'
Get a free site audit